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About

Hello:  My name is Brian Phillips and I am the Owner of Lake Geneva E-BIKE (http://lakegenevaebike.com) .  We rent and sell e-bikes of all shapes and sizes.  Now you are probably asking what a e-bike is because I know I did when I first ran across them.

Well the easiest way to explain it is it is a bike that pedal assists with you when you need help.  It has a little electric motor located in the in the center sprocket area that when in e-mode will assist if you need that little extra Umph to get up that hill or finish the ride.  The bike is not meant to do all the work.  You need to participate.  In fact, if you are not pedaling the e-mode is not activated and it is operating as a regular bicycle.  The more you participate the better the work out you get and the longer the battery stays charged.  All I can say is it is a very cool and affordable way to explore the Lake Geneva Area and all it has to offer.

My first experience with E-Bikes was in Holland, Michigan.  I was on a sales call and the guy I was calling has been renting and selling e-bikes for several years with great success.  He saw me checking them out and told me to take one for a spin.  His exact words were “Check it out.  You will fall in love with it.”

Before I got on I was a little skeptical because his store is at the bottom of a steep hill.  It’s hot out and I have a suit on.  I wasn’t in the mood to perspire in my best “I’m going to sell you” outfit.  However, it would have been rude not to and I was trying to sell the guy something.  So I figured what the heck.  I got on the bike and he gave me a quick tutorial.  1 minute and I was fully tutored on how the bike worked.  Easy Peasy.  So I put the bike in E-mode and I cruised up that hill at 20 mph and 1 hour later I showed back up.  And as it turned out I didn’t make the sale.  He did and now I own Lake Geneva E-Bike.  He was right, I did fall in love with it.

In opening up Lake Geneva E-Bike my goal is to make this wonderful family activity and the Lake Geneva area accessible to everyone who has a desire to bike and stay active.  Your age or your fitness level is no longer an excuse for you to be inactive.  That hill is no longer an excuse to be inactive.

Check Out our rental rates.  We also offer free demo rides, so stop on in and take one for a spin.  Feel free to contact us any time if you would like more information.

Lake Geneva E-Bike will get you moving!

All the best!
Brian Phillips
Brian Phillips Lake Geneva E Bike